Prada had a virtual tour of its production.

See “creating fashion” is now possible.

Prada launches a new project Prada Virtual Reality. It will allow you to visit the workshops of the brand, to make purchases, and to observe the creation of new collections. Of course, this is all in virtual reality. On its YouTube channel, the brand posts a video in 3D. For video viewing, it is recommended to use a VR headset.

This initiative, the fashion house has created together with the American company Sprinklr, which helps brands to realize their digital ideas. Visitors can walk around the artistic quarter of the Fondazione Prada in Milan and Venice, and then buy clothes in boutiques in New York, Tokyo, and Los Angeles.